Resume

Experience

Digital Marketing Manager

PRophet | Stagwell Marketing Cloud (Stagwell)
New York City, NY 2022 – present

// Design, implement, and maintain WordPress site(s) & blog, including ongoing SEO/SEM.

// Implement and assist in digital operations for start-up’s tech stack.

// Digital strategy, analytics, and competitor research including monitoring industry trends and news.

// Foster content-driven digital marketing, and a cohesive online brand and product hierarchy.

// Social and PPC advertising:

Google Ads
Facebook Ads
LinkedIn Ads

// Supervised marketing interns.

// Compose, design, and copyedit marketing collateral:

Press releases
Tradeshow materials
Datasheets & white papers
User manuals / technical guides
Internal communications

// Assisted in other initiatives:

Implementation/operations for multi-unit HubSpot

Digital Marketing Manager

Pedigree Technologies |
Fargo, ND 2017 – 2022

// Design, implement, and maintain WordPress site(s) & blog, including ongoing SEO/SEM.

// Digital strategy, analytics, and competitor research including monitoring industry trends and news.

// Foster content-driven digital marketing, and a cohesive online brand and product hierarchy.

// Social and PPC advertising:

- Google Ads
- Microsoft Ads
- Facebook Ads
- LinkedIn Ads

// Supervised marketing interns.

// Compose, design, and copyedit marketing collateral:

- Press releases
- Tradeshow materials
- Datasheets & white papers
- User manuals / technical guides
- Internal communications

// Refined site UX, resulting in cutting load times by half, decreasing bounce rates, increasing conversions, and extending user time on site.

// Aided director(s) and sales team in assembling, writing, and proofreading RFPs/proposals for large global clients.

// Assisted in other initiatives:

- Built user Knowledge Base utilizing PHP templates.
- Helped implement website chatbot for in-bound lead qualifying and customer service

Web Design + Social Marketing Lead

Vanity Headquarters |
Fargo, ND 2014 – 2017

// Web designer duties continued.

// Lead a small internal team of blog writers, including many ‘non-writers’, in both content planning, creation, and editing.

// Established and coordinated multi-platform social media presence while encouraging community engagement, addressing customer feedback, and utilizing social advertising.

// Authored official internal social media communications, policies, and processes.

// Worked closely with CEO and department heads to cultivate positive attitudes and user-generated content, from both customers and employees.

// Captured additional event photography/videography for social networks.

Web Designer

Vanity Headquarters |
Fargo, ND 2013 – 2014

// Created and maintained seasonal and promotional web graphics for a national apparel company with 150+ stores.

// Aided in planning and conceptualizing daily creative, and provided verbiage and graphics for:

- A/B testing
- Segmentation
- Promotional emails
- Product line and sub-brand launches

// Presented weekly/bi-weekly to CEO and other executives.

// Coordinated between multiple departments and web developer(s) for featured product projects, widgets, etc.

Manager of Creative Design

Hard Charge / Gutty Inc |
Fargo, ND 2012 – 2013

// Developed and maintained foundational branding for (now defunct) nationally-televised extreme obstacle course startup.

// Created brand print collateral:

- Logos
- Media kits
- Merchandise
- Large-format printing
  (semi truck wrap, course banners, tents, etc.)

// Produced graphics for website, emails, and social media.

// Acted as brand photographer, and supplemental videographer.

// Edited videos and supplied voice-overs for promotional videos, sizzle reels, etc.

Video Web Producer + Graphic Designer

Forum Comm. Co. |
Fargo, ND 2012

// Created web videos for JobsHQ recruitment site, using stock resources, as well as provided voice-overs for each video.

// Designed print Classified ads for multimedia company’s many newspaper properties across a 4-state region.

// Solely responsible for gathering, copyediting, and submitting evening obituaries for A.M. print edition, as well as processing payments and answering service questions.

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