Resume
Digital marketer with experience in growth and brand marketing.
Experience
Digital Marketing Manager
PRophet | Stagwell Marketing Cloud (Stagwell)
New York City, NY
2022 – present
// Design, implement, and maintain WordPress site(s) & blog, including ongoing SEO/SEM.
// Implement and assist in digital operations for start-up’s tech stack.
// Digital strategy, analytics, and competitor research including monitoring industry trends and news.
// Foster content-driven digital marketing, and a cohesive online brand and product hierarchy.
// Social and PPC advertising:
- Google Ads
- Facebook Ads
- LinkedIn Ads
// Supervised marketing interns.
// Compose, design, and copyedit marketing collateral:
- Press releases
- Tradeshow materials
- Datasheets & white papers
- User manuals / technical guides
- Internal communications
// Assisted in other initiatives:
- Implementation / operations for HubSpot
Digital Marketing Manager
Pedigree Technologies |
Fargo, ND
2017 – 2022
// Design, implement, and maintain WordPress site(s) & blog, including ongoing SEO/SEM.
// Digital strategy, analytics, and competitor research including monitoring industry trends and news.
// Foster content-driven digital marketing, and a cohesive online brand and product hierarchy.
// Social and PPC advertising:
- Google Ads
- Microsoft Ads
- Facebook Ads
- LinkedIn Ads
// Supervised marketing interns.
// Compose, design, and copyedit marketing collateral:
- Press releases
- Tradeshow materials
- Datasheets & white papers
- User manuals / technical guides
- Internal communications
// Refined site UX, resulting in cutting load times by half, decreasing bounce rates, increasing conversions, and extending user time on site.
// Aided director(s) and sales team in assembling, writing, and proofreading RFPs/proposals for large global clients.
// Assisted in other initiatives:
- Built user Knowledge Base utilizing PHP templates.
- Helped implement website chatbot for in-bound lead qualifying and customer service
Web Design + Social Marketing Lead
Vanity Headquarters |
Fargo, ND
2014 – 2017
// Web designer duties continued.
// Lead a small internal team of blog writers, including many ‘non-writers’, in both content planning, creation, and editing.
// Established and coordinated multi-platform social media presence while encouraging community engagement, addressing customer feedback, and utilizing social advertising.
// Authored official internal social media communications, policies, and processes.
// Worked closely with CEO and department heads to cultivate positive attitudes and user-generated content, from both customers and employees.
// Captured additional event photography/videography for social networks.
Web Designer
Vanity Headquarters |
Fargo, ND
2013 – 2014
// Created and maintained seasonal and promotional web graphics for a national apparel company with 150+ stores.
// Aided in planning and conceptualizing daily creative, and provided verbiage and graphics for:
- A/B testing
- Segmentation
- Promotional emails
- Product line and sub-brand launches
// Presented weekly/bi-weekly to CEO and other executives.
// Coordinated between multiple departments and web developer(s) for featured product projects, widgets, etc.
Manager of Creative Design
Hard Charge / Gutty Inc |
Fargo, ND
2012 – 2013
// Developed and maintained foundational branding for (now defunct) nationally-televised extreme obstacle course startup.
// Created brand print collateral:
- Logos
- Media kits
- Merchandise
- Large-format printing
(semi truck wrap, course banners, tents, etc.)
// Produced graphics for website, emails, and social media.
// Acted as brand photographer, and supplemental videographer.
// Edited videos and supplied voice-overs for promotional videos, sizzle reels, etc.
Video Web Producer + Graphic Designer
Forum Comm. Co. |
Fargo, ND
2012
// Created web videos for JobsHQ recruitment site, using stock resources, as well as provided voice-overs for each video.
// Designed print Classified ads for multimedia company’s many newspaper properties across a 4-state region.
// Solely responsible for gathering, copyediting, and submitting evening obituaries for A.M. print edition, as well as processing payments and answering service questions.
Previous Jobs
Available upon request.
Volunteer
President (2023 – current), Vice President (2022 – 2023), Board Member (2022 – 2022)
Pride Collective & Community Center |
Fargo, ND
2022 – 2024
// Duties continued.
// Website, domain, and account recovery and migrations;
// Reimplement volunteer program and introduce annual Open House.
Education
Minnesota State University Moorhead
Bachelor of Science, 2011
Graphic Communications
Digital Design + 3D Graphics
- Dean’s List & Scholarship
- GPA 3.7
Skills
Marketing + PR
Digital Strategy
Web + Print Design
SEO + SEM
Web Analytics
Social Media
Brand Development
Competitor Research
Copyediting + AP Style
Photo + Video
Blogs
3D + Motion Graphics